![]() ![]() Click on any of the categories in the left menu to get more details of your Instagram and Facebook metrics.On the overview screen, you’ll see top-level insights for Facebook on the left of the screen and Instagram on the right. Open Meta Business Suite and click on Insights.To access a true native analytics solution on desktop, you’ll need to switch to Meta’s Business Suite. The main Instagram Insights tool isn’t available on desktop, but you can get some basic individual post analytics on the web directly from your Instagram feed.Ĭlick View insights under a post in your feed to bring up a pop-up screen showing the total likes, comments, saves, direct message shares, profile visits, and reach.įor more Instagram analytics on the web, you’ll need to switch to other tools. Here’s how to access your Instagram analytics on desktop. Navigating through analytics on your phone is great for quick, on-the-go tracking of your Instagram metrics, but it’s not the greatest when you’re trying to analyze your data and growth over time, compare results to your work on other social platforms, or create a social media report. To dive deeper into any of these metrics, tap the right arrow next to the relevant category. ![]() In the top menu, you can choose a timeframe to view. View your content overview, including accounts reached, engagements, total followers and content shared.Open the Instagram app, go to your profile, and tap Professional dashboard.There’s no way to export the data into a report, but it gives you a good basic overview of your Instagram results. If you’re looking for quick info on the go, Instagram Insights offers basic Instagram analytics free within the Instagram app. Now that you know what to track, here’s how to see Instagram analytics data on your phone or on your computer. Start free 30-day trial How to see Instagram analytics Actionable insights to help you grow faster. TikTok: How many people watch a reel compared to an equivalent TikTok?įor more details on all the Instagram metrics, you should track depending on your goals for the platform – as well as how to track and calculate them – check out our full blog post specifically on Instagram metrics.īeautiful reports. Drop-off rate: How many people stop watching before the end.Reel interactions: Total likes, comments, shares, and saves.Reel shares: How many users shared your Reel.People watching your complete Story indicates your content is connecting with your fans. Completion rate: How many people watch your Story all the way through.Story engagement rate: Number of engagements as a percentage of followers or reach.The more engaging your content is, the more people will see it – thanks to the Instagram algorithm. Impressions: Total number of times your post was served to users.This can indicate how well you’re promoting your account and content. ![]() If your goals involve building loyalty, or nurturing relationships, count comments separately from overall engagements and work to lift that number specifically. Post comment rate: Number of comments as a percentage of followers or reach.You can calculate this manually, but good Instagram analytics tools will do the ath for you. ![]()
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